Flyer marketing is a cost-effective tool for medium and small businesses to reach out to their potential customers on a limited budget. Since decades, businesses have been using flyer marketing to promote their products, services as well as special offers. As one of the premier printing companies in Southern California, we share with you a few useful insights on flyers and why they continue to be so popular:
- Benefits of flyer marketing: If you are a business looking to generate the right buzz in your community, old-school flyers can help you get the job done and that too in a cost-effective manner. Here are some reasons why small businesses still prefer flyer marketing:
- Cost effective: It can produce big results on a small budget. Flyers when compared to other marketing tools are fairly inexpensive. When distributed to the right audience, it is an effective way to generate leads.
- Versatile: Flyers can be used to build your brand, promote a new product, announce a sale or special event, and much more.
- Support your digital marketing: Adding QR codes to flyers leads people to designated URLs.
- Easy to track results: Coupon codes, discount codes and custom URLs help enable you to check the effectiveness of your flyer marketing strategy.
- Tips to make an effective flyer: Just like any other marketing tool, flyers too have to be done right to get the desired return on investment. Here are some tips to create an effective flyer:
- Identify the end goal: Do not put out flyers just because everyone else is doing it. Know what you wish to achieve. Do you want to generate new leads or drive people to your website or encourage people to visit your physical store? Identifying the goal can help you create a flyer that is meaningful, engaging and goal-oriented.
- Have a strong call to action: A flyer without a call to action is incomplete. The flyer needs to offer useful insights to your target market. Some examples of powerful call to action are:
- Visit website
- Attend the special event
- Buy the product
Note: Make every call to action short and compelling enough to motivate readers to take action.
- Use high-quality visual elements: Images are an integral part of an effective flyer. Any visual elements included in the design should be relevant to the message and should captivate the target audience.
Note: Use one powerful image or graphic. Too many images can clutter the flyer and confuse the reader. - Fonts should be easy on the eyes: Use fonts of different sizes; larger for the headline and subheads, smaller for the body copy. Make sure that the fonts are easy to read. Avoid using too many fonts or fonts that are difficult to read.
- Get the branding right: It is beneficial to add flyers to your marketing arsenal. However, it is important to get the branding right. For this, you must incorporate brand logos, right colors in your design and right messaging that is targeted to your audience.
Flyer printing USA: Get high-end printing services at competitive prices
Our brochure flyers are powerful marketing tools. They are available in a variety of sizes and a wide range of folding options. There are a wide variety of colors and paper stock options to choose from. Also, you can select from a wide range of finishing options. To know more about the customization options, get in touch with us.
